DIGITAL MARKETING
7 Ways to Brainstorm Like a Creative Pro
6 Jan 2026
Keep Brainstorming!
“Brainstorming” is the most exciting part when you work in a creative company. Talents share and exchange their crazy ideas, and finally, come up with the best result.We will share the skills of getting creative ideas, shared by creative veteran and current chair of Interactive Digital Arts at University of the Arts London, Fred Deakin. We have summarized seven methods that allow you to brainstorm like a professional.
01. Keep an open mind
The enormous challenge of brainstorming in a group is to keep a collective open mind. We sometimes self-censor our ideas for fear of looking stupid in front of others. Stop doubting others’ ideas (temporarily, at least) is important to foster enough creative energy to hit on some really interesting ideas.
02. Brainstorm as much as you can, rather than as good as you can
In the early stages, it’s crucial not to worry about the quality of ideas but rather go for volume.
03. Don’t pass judgment directly
This action can be fatal to creative energy. Building on ideas, but not breaking them down, no matter how daft they are, can be a powerful way to work up that collective creative magic.
04. Start with ‘Yes! And…’
‘Yes! And’ can help your group overcome this challenge and get the juices flowing. In your team, choose 1 person to start by announcing an idea for something fun to do as a group – ‘Let’s go to the park’ could be an example… Then, move around the group in a circle with each team member building on the plan by following with ‘Yes! And…” followed by an extension to the idea – ‘let’s have a picnic in the part’ for example.Continue around and round the group for 2 minutes until the initial plan has changed into something weird and wonderful
05. Put practice into action
We can get into the best mindset for brainstorming by forcing ourselves to respond positively to an idea and then build on it. Try to use this exercise as a warmup before you begin a meeting, your teamwork should achieve synergy effects! You’ll be amazed at how many ideas you can come up with.
06. Put on Edward de Bono’s Thinking Hat
