DIGITAL MARKETING
Getting tired of your website?
16 Dec 2024
Are you feeling uninspired by your website lately? When was the last time you gave your website a brand new makeover? Have you updated your site recently? If your answer is “quite some time ago”, then let’s face it, your website needs an update or a brand new look. Before we move on, here are a few things to consider if you are unsure of where or how to get your website back to it’s former glory.
Try Simple Designs
One of the problems we face ourselves is trying to over impress with over the top layouts or interesting elements and features. But each time we get going, we are held back with the planning and redesign of content structure. This forces us to dedicate time create designs that we are satisfied with. Having to go through the same process will tire you out and eventually, you will put it all on hold.
Follow the KISS principle. Keep It Simple, Stupid. Keeping the layout simple, clean and easy to navigate allows you to concentrate on pushing out content faster. Classic girds with proportionate content with a good sense of white space keeps it neat and easy for your viewers to digest your content. If your visitors are bored of your look, it might be possible that had too much to being with. The next time you give your website a makeove r, you could consider if a clean and minimalist design is suitable for you and your content.
We All Love Fresh Content
It is important to remember that fresh content is a sure way to attract your viewers or customers. Stay relevant by posting content that is engaging of late and your visitors are bound to return.
We've outlined our top four picks the next generation of brands need to consider...for now:
Purpose-driven branding; Consumers are increasingly looking for brands that align with their values and have a clear social or environmental mission. Brands that can effectively communicate their purpose and demonstrate their commitment to making a positive impact are likely to resonate with consumers.
Personalisation; As technology continues to advance, brands are able to gather more data on their customers and provide increasingly personalised experiences. Brands that can use this data to offer tailored products, services, and marketing messages are likely to be more successful in building strong relationships with customers.Omni-channel marketing; Consumers now interact with brands across a variety of channels, including social media, email, mobile apps, and in-store. Brands that can create a seamless experience across all of these channels are likely to have an edge over competitors.Omni-channel marketing; Consumers now interact with brands across a variety of channels, including social media, email, mobile apps, and in-store. Brands that can create a seamless experience across all of these channels are likely to have an edge over competitors.
